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Following its official campaign kickoff, the University of Virginia hosted a series of regional kickoffs for alumni around the country. The University needed an invitation design that would entice these busy, potential donors to attend by walking through the plans for the evening's black-tie event. Our design includes a series of miniature booklets that feature profiles of the campaign leadership who will be in attendance, an abbreviated case statement, and Jeffersonian-era artwork depicting the city in which the event will be held. A luxurious outer paper wraps the entire package, and is closed with a campaign seal.
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