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BarkerBlue Digital Imaging recently acquired sophisticated color imaging devices to augment their burgeoning blueline reproduction business. This increase in capabilities required a new, more sophisticated identity emphasizing the stability and quality of this family-owned company. In our logo design, the serif type reflects accessibility -- the personality of the business -- while the sans-serif type evokes the company's history in blueline reproduction. Rich, architectural blue and gold duotone images rotate throughout the stationery, reinforcing the company's new strengths to its audience of achitects, engineers, and contractors. The typographic and color treatments extend to the web site design and product information sheets, where images of the company's clientele broaden its appeal.
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