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BarkerBlue Digital Imaging, happy with the new identity we designed for them, returned to Strongrrl in need of a marketing piece to distribute to existing and prospective clients across several industries. A desire to customize the marketing materials for specific targets drove the need for a flexible solution. Our design features a unique pocket folder (not shown) that uses the BarkerBlue business card as a closure device and holds product and service information sheets. This configuration allows BarkerBlue to select the appropriate sheets for each recipient and to send a complete package. By reusing photographs from the market-specific sections of the BarkerBlue web site in the sales sheets, we create continuity throughout the company's collateral and save the client money.
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